Brand Management – Bücher, CDs, LPs und mehr

Franz-Rudolf Esch, Jörn Redler
Corporate Brand Management

VorteileKompakt, verständlich, praxisnahKonsequent wissenschaftlich fundiert, insbesondere verhaltenswissenschaftlichViele Illustrationen, praxisorientierte CasesTake-away-BoxenBetrachtet aktuelle Trends:…

lieferbar ab 6.9.2026.

Buch

Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

sofort lieferbar

Buch

Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

Buch

Alison Lowe
Fashion Brand Management

Build and grow a successful fashion brand in a fast-changing global industry.Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for post…

Erscheint bald

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Rajat K Baisya
Strategic Brand Management

The book comprehensively covers the subject of brand management in a fiercely competitive market environment. In an age in which brand is the most valuable asset in a business, the book discusses, with il…

lieferbar ab 12.10.2026.

Buch

Philip Kotler, Waldemar Pfoertsch
B2B Brand Management

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of re…

lieferbar innerhalb 2-3 Wochen

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Hanna Górska-Warsewicz
Trust and Brand Management

Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance.The benefits for readers of this book lie in several…

lieferbar ab 20.7.2026.

Buch

Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

Buch

Lia Zarantonello, Veronique Pauwels-Delassus
The Handbook of Brand Management Scales

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions, and …

lieferbar ab 14.9.2026.

Buch

Strategic Brand Management In and Through Sport

This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport.Despite decades of extensive research, b…

lieferbar ab 20.7.2026.

Buch

John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

lieferbar in mind. 4 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

Bloomsbury Visual Arts

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

Bloomsbury Visual Arts

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

lieferbar innerhalb 2-3 Wochen

Buch

Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world is in a constant state of crisis --- with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act …

lieferbar innerhalb 2-3 Wochen

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Advances in National Brand and Private Label Marketing

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on…

lieferbar innerhalb 2-3 Wochen

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Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Claudia Brandkamp, Philipp Horn
Bedrohungsmanagement

Bedrohungen erkennen, bevor sie eskalieren. Verantwortung übernehmen, bevor es zu spät ist.Stalking, sexualisierte Gewalt, Radikalisierung -- Unternehmen sehen sich zunehmend mit komplexen Gefahren konfro…

lieferbar innerhalb 2-3 Wochen

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